{"product_id":"rowan-silver-modern-wool-rug","title":"Rowan Silver Modern Wool Rug","description":"\u003cp\u003e\u003cstrong\u003eRowan Collection - Luxury Textured Wool Rugs for Modern Living\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the Rowan Collection, a sophisticated range of handcrafted wool rugs designed to bring warmth, texture, and understated luxury into contemporary Australian homes. Expertly hand tufted in India using premium wool boucle yarn, these beautifully textured rugs offer exceptional comfort underfoot while creating a refined foundation for modern interiors.\u003c\/p\u003e\n\u003cp\u003eFeaturing a distinctive high-low weave and a chunky 20mm pile, the Rowan Collection delivers rich visual depth and tactile appeal without overwhelming your décor. The carefully curated palette of neutral tones complements organic modern, Scandinavian, coastal, minimalist, and contemporary design styles, making these rugs a versatile addition to living rooms, bedrooms, and relaxed lifestyle spaces.\u003c\/p\u003e\n\u003cp\u003eCrafted from natural wool fibres, each rug showcases unique artisan character and timeless craftsmanship. The dense hand-tufted construction provides durability and softness, while the luxurious boucle texture creates an inviting atmosphere that embodies today's quiet luxury aesthetic.\u003c\/p\u003e\n\u003cp\u003eWhether you're styling a designer-inspired living room or creating a calming bedroom retreat, the Rowan Collection combines premium materials, artisan craftsmanship, and timeless design to deliver effortless elegance and everyday comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium wool boucle construction\u003c\/li\u003e\n\u003cli\u003eHand tufted by skilled artisans\u003c\/li\u003e\n\u003cli\u003eLuxurious textured high-low weave\u003c\/li\u003e\n\u003cli\u003eSoft and comfortable underfoot\u003c\/li\u003e\n\u003cli\u003eThick 20mm pile for added warmth and comfort\u003c\/li\u003e\n\u003cli\u003eNeutral designer colour palette\u003c\/li\u003e\n\u003cli\u003eIdeal for living rooms and bedrooms\u003c\/li\u003e\n\u003cli\u003ePerfect for modern, Scandinavian, coastal and organic interiors\u003c\/li\u003e\n\u003cli\u003eCrafted from natural wool fibres\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Information\u003c\/strong\u003e\u003cbr\u003eAs a natural wool product, some shedding may occur initially and will gradually reduce over time. To maintain the rug's appearance and longevity, vacuum gently without rotating brushes or beater bars, promptly blot spills with a clean absorbent cloth, and arrange professional cleaning every 6-12 months.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlease note that product images are photographed in a professional studio environment. Colours may vary slightly depending on screen settings, room lighting, and surrounding décor.\u003c\/li\u003e\n\u003cli\u003eThis item cannot be delivered to a PO Box, only to a street address.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Brand Ventures","offers":[{"title":"160x230cm","offer_id":47751950336230,"sku":"SERE160SILV","price":509.0,"currency_code":"AUD","in_stock":true},{"title":"200x290cm","offer_id":47751950368998,"sku":"SERE200SILV","price":899.0,"currency_code":"AUD","in_stock":true},{"title":"240x330cm","offer_id":47751950401766,"sku":"SERE240SILV","price":1269.0,"currency_code":"AUD","in_stock":true},{"title":"280x380cm","offer_id":47751950434534,"sku":"SERE280SILV","price":1729.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1399\/4799\/files\/SILVER-_6_256378cf-8f06-4fef-8db3-d730cad3a912.jpg?v=1780755359","url":"https:\/\/therugs.com.au\/products\/rowan-silver-modern-wool-rug","provider":"The Rugs","version":"1.0","type":"link"}